About the company
TM2 specializes in B2C and B2B services for some of the biggest companies in world. The team comprises of professionals who understand the needs of their customers through market research and strategy. TM2 is a trademark, part of MM12 Brazil and some of their trusted partners experienced in customer’s loyalty are Amil, FILA, Michelin, Shell, Chevron and many more.
About the project
Corporate visual identity plays a significant rope in the way TM2 present itself and it provides professional visibility and recognizably. I believe details are the heart of design and that’s why I guided TM2’s Branding through a unique path.
Inspired by colors, TM2’s Identity combines light and the familiar colors of the rainbow in the spectrum – named using the Latin word for appearance. Inspired by Technology, TM2 is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a pre-existing solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function.